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THE GREEN DRIVERS

role

CONCEPT / DESIGN

project

THE GREEN DRIVES

client

HEINEKEN

agency

HANDS

WHEN YOU DRIVE, NEVER DRINK.

Art Direction for Heineken global platform film "When you drive, never drink" starring Jackie Stewart, a three-time F1 champion. For once joined the flag of Formula 1 – in the GP Brazil – with a responsible drink attitude. Until now, the largest Brazilian brand awareness campaign reaching 33M views, 224k likes 29K comments, and 39K Facebook shares. This job won bronze in Branded Content & Entertainment on "Wave Festival in Rio", gold in Brand Activation, and Better Creative Concept on "Ampro Globes", 2018.

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