top of page

#FINDYOURMAGIC

role

CONCEPT / DESIGN

project

#FINDYOUMAGIC

FIND YOUR MAGIC ON LOLLA

client

AXE - UNILEVER

agency

HANDS

I've worked with a creative planning team to created the "Find your Magic" concept to Lollapalooza Brazil 2017. The strategy included Insta-missions who led the public to start an experience online and finishin offline. The winners had got tickets to Lolla and jumping through a toy with more than 12 meters high. Also a lounge with a 360º video taking and activations during the event. There were more than 750 tickets, 1100 jumps, and thousands of interactions on social networks.

axe-kv_1600_c.jpg

Key visual

axe-2_1600_c.jpg
iPhone_.png
axe-1_860.jpg

Axe themed toy at Lolla:
More than 12 meters high platform.

axe_g.gif

Axe insta-missions:
Inside Mandíbula's Bar.

bottom of page