#FINDYOURMAGIC

role

CONCEPT / DESIGN

project

#FINDYOUMAGIC

FIND YOUR MAGIC ON LOLLA

client

AXE - UNILEVER

agency

HANDS

I've worked with a creative planning team to created the "Find your Magic" concept to Lollapalooza Brazil 2017. The strategy included Insta-missions who led the public to start an experience online and finishin offline. The winners had got tickets to Lolla and jumping through a toy with more than 12 meters high. Also a lounge with a 360º video taking and activations during the event. There were more than 750 tickets, 1100 jumps, and thousands of interactions on social networks.

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Key visual

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Axe themed toy at Lolla:
More than 12 meters high platform.

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Axe insta-missions:
Inside Mandíbula's Bar.