HEINEKEN BLOCK

role

DESIGN / PLANING

project

SHAPE YOUR CITY

client

HEINEKEN

agency

HANDS

THE BIG DANCE FLOOR.

For Heineken campaign "Shape your city" we've designed and developed the "Heineken Block". Inspired by the main urban movements around the world the brand choose unblocking a new address, an unknown centennial English village and, to do this we invite the people using art like tool. At night, the wow moment: the greatest disco ball ever made transformed the city in a big dance floor. At end, with visitor help Heineken gifted the city with a giant collaborative panel, icon and legacy of the campaign. A PR potential reached around 355 MM people, the most liked photo in brand history and 5.523 visitors.

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