HEINEKEN BLOCK

role

DESIGN / PLANING

project

SHAPE YOUR CITY

client

HEINEKEN

agency

HANDS

THE BIG DANCE FLOOR.

For the Heineken campaign "Shape your city" we've designed and developed the "Heineken Block". Inspired by the main urban movements around the world the brand chooses to unblock a new address, an unknown centennial English village and, to do this we invite the people using art as a tool. At night, the wow moment: the greatest disco ball ever made transformed the city in a big dance floor. In the end, with visitor help, Heineken gifted the city with a giant collaborative panel, icon, and legacy of the campaign. A PR potential reached around 355 MM people, the most liked photo in brand history, and 5.523 visitors.

Heineken Block
Heineken Block
Heineken Block
Heineken Block
Heineken Block
Heineken Block
Heineken Block
Heineken Block
Heineken Block
Heineken Block
Heineken Block
Heineken Block
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