HEINEKEN BLOCK

For the Heineken campaign "Shape your city" we've designed and developed the "Heineken Block". Inspired by the main urban movements around the world the brand chooses to unblock a new address, an unknown centennial English village and, to do this we invite the people using art as a tool. At night, the wow moment: the greatest disco ball ever made transformed the city in a big dance floor. In the end, with visitor help, Heineken gifted the city with a giant collaborative panel, icon, and legacy of the campaign. A PR potential reached around 355 MM people, the most liked photo in brand history, and 5.523 visitors.