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THE GREEN DRIVERS

role

CONCEPT / DESIGN

project

THE GREEN DRIVES

client

HEINEKEN

agency

HANDS

WHEN YOU DRIVE, NEVER DRINK.

Art Direction for Heineken global platform film "When you drive, never drink" starring Jackie Stewart, three time F1 champion. For once joined the flag of Formula 1 – in the GP Brazil – with responsible drink attitude. Until now, the largest brazilian brand awareness campaign reaching 33M views, 224k likes, 29K comments and 39K Facebook shares. This job won bronze in Branded Content & Entertaiment on "Wave Festival in Rio", gold in Brand Activation and Better Criative Concept on "Ampro Globes", 2018.